The partnership will see BIGGA and GroundsFest working closely on joint initiatives throughout the year, including attending and supporting each other’s events, hosting educational content, and working together on joint marketing campaigns.
Jim Croxton, CEO of BIGGA said, “We at BIGGA are hugely proud of our flagship event, BTME, and the positive impact it has, particularly on the golf greenkeeping industry on an annual basis and at a perfect time of the year to give turf managers a much needed boost, be that to their morale, their industry knowledge or their skill set.
“However it is our ambition to engage with our members and the wider industry far more than just once a year. GroundsFest provides us with a brilliant opportunity to do so at a different time of year and in a very different environment.
“We are looking forward to engaging with many greenkeepers at Stoneleigh Park this September and to working closely with GroundsFest on a number of initiatives to move our industry forward.”
Christopher Bassett, GroundsFest’s event director, said: “The two shows complement one another brilliantly – both in format and timing. BTME is a long-standing and special event, while GroundsFest delivers a dynamic, summer-based event where people can get hands-on with the latest kit.
“We’re proud to be working with BIGGA, a fantastic association, and we believe this collaboration will bring real value to the industry. We very much see this as a long term partnership – action-driven and focused on delivering real benefits to the sectors we serve.”
Outside of the two events, BIGGA and GroundsFest are also exploring further educational opportunities. There is potential to co-develop training content that supports professionals across the entire industry – from golf greenkeeping to wider grounds and landscape management.
More updates are expected to be shared soon.
