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Sam Fletcher is STIGA UK’s business development manager, working closely with dealers, contractors, and professional users to deliver innovative solutions that meet the changing needs of the ground and garden care sector. With extensive experience in business growth and customer engagement, Fletcher plays a key role in supporting STIGA’s dealer network and introducing new technologies to market. At GroundsFest 2025, he will be representing STIGA on industry panels, sharing insights into the company’s latest innovations – including the new STIGA Pro Range of battery-powered equipment and the expansion of robotic and autonomous solutions. Passionate about sustainability and the future of professional ground care, Fletcher is committed to helping customers embrace smarter, cleaner, and more efficient ways of working.
He will be speaking on HortWeek's Tools of the trade: Navigating machinery, equipment and scams panel.
Join us on September 9 in the Landscape Zone in the HortWeek seminar area at GroundsFest at 1pm.
This essential panel is sponsored by Cramer, Makita UK LTD and STIGA.
You’re on the Tools of the trade: Navigating machinery, equipment and scams panel at GroundsFest this year – why should visitors come along to listen?
It’s a chance to hear directly from manufacturers about the tools shaping the future of ground care, and for us at STIGA to share how our new Pro Range is redefining performance with sustainable battery technology.
What’s your role at STIGA and area of expertise?
I'm the business development manager, working closely with our dealer network and professional users to introduce innovative solutions that meet the real needs of the ground care sector.
What are some of your most popular products and why?
The STIGA Park and our robotic mower range are always in demand, thanks to their reliability, ease of use, and ability to deliver professional results with less effort.
Considering the current shifts in the landscape and amenity sector, what are some of the innovations STIGA is focussing on?
Our focus is on battery-powered autonomy – from the new Pro Range with modular, swappable batteries for unlimited runtime, to robotics that bring intelligence and sustainability to turf management.
What are you most looking forward to at GroundsFest?
Seeing visitors get hands-on with our new machines – especially the test drives of the Pro Range and the chance to hear honest feedback from professionals using our products every day.
