What do you love most about your work?
Seeing an industry that keeps adapting and growing despite real challenges. GIMA represents a dynamic community of resourceful businesses — helping them collaborate, win new opportunities, and stay ready for whatever comes next.
2. What would you say to young people considering careers in the sector?
Don’t mistake “traditional” for “old-fashioned.” This industry is innovating fast — in retail tech, sustainable growing media, automation — and it needs fresh thinking. Get in early and you can shape where it goes next.
3. What would be your big ask of new Prime Minister Andy Burnham?
Recognise horticulture and garden retail as part of the growth agenda, not an afterthought. That means backing British manufacturing and supply chains with practical measures — energy costs, trade friction, skills investment — not just warm words about green spaces.
4. What are the most important challenges the plant production industry needs to overcome in 2026?
It’s not my area of expertise, but like any production-based business, rising labour and energy costs are critical. Add the peat-free transition at scale and ongoing skills shortages, and it’s a demanding year ahead.
5. What are you most looking forward to at Four Oaks Trade Show this year?
My first time judging — bringing my perspective as a keen amateur gardener who can always find room for one more plant.
Martin Ward is GIMA director and a judge at the Four Oaks new plants awards 2 September 2026
