What will garden lovers be buying in 2025? Garden furniture wholesaler Nova Outdoor Living is here to lend us its expertise to help retailers and garden centres get ahead of the competition.
Nova’s buying team has taken several trips on a European trend-finding mission, including visits to the Spoga fair in Cologne and the Salone Del Mobile design show in Milan. The team returned armed with insight and put it into Nova’s garden furniture designs for 2025, which are set to be unveiled in June this year at the launch of its new Experience Centre in Cambridge, a 44,000sq.ft. space that will be the largest trade showroom in the UK.
Country, urban, and suburban
Ahead of the Experience Centre launch, Nova’s product design and buying team has shared its insights into the latest trends for country, urban, and suburban gardens.
“Country gardens are developing,” says Rob Mead, a buyer for Nova. “While these garden owners still love the traditional look and feel of furniture, they want more modern materials and stunning design, not just what we typically associate with these gardens such as plain wood and cast iron. Mixed materials like acacia, eucalyptus, and soft rope with textured cushion fabrics are vital to capturing these customers’ hearts.”
Urban garden owners are, as ever, focused on getting real quality for money. So, Nova suggests that designs should utilise long-lasting materials and focus on details such as how cushion fabric is just as important as the frame or rattan colour.
Meanwhile, with suburban garden owners tending to be both practical and luxury-minded, Nova’s collections combine these two aspects by using cost-effective materials such as aluminium to create more natural shapes.
A splash of colour and texture
According to Nova’s trend-finding mission, grey has had its day. “We’re seeing more and more colour coming to Europe and we’ve started translating that into our UK designs,” says Mead. “It’s not just patterns that are catching customers’ eyes, but textures.”
Nova is confident that mixed materials such as aluminium with wood or rope detailing will thrive in the market. For example, rattan is being reimagined from traditional wicker into a hybrid mixture of vertical or horizontal rattan with a modern, exposed aluminium frame.
“Rope is definitely the current emerging material, as it softens a harsh metal framework but doesn’t have the dated reputation of traditional rattan,” says Mead. “Also, sintered stone seems to be the new choice for tabletops as it can come in a variety of sizes, colours and patterns.”
Armed with this knowledge, Nova is encouraging garden centre buyers and retail buyers to visit its Experience Centre to see for themselves the exciting new range that encapsulates the trends that will be prevalent next year and beyond.
“We want our customers, existing and new, to be at the forefront of providing these latest trends to customers,” says Mead.
To book a visit to the NOVA Experience Centre, click here or email trade@novaoutdoorliving.co.uk
