In this edition of the HortWeek Podcast Matt Appleby spoke to Dries Jansen of Garden Center Advice talking about how to optimise garden centre operations for profit through layout, assortment, and realisation.
Jansen began his career as an analyst at Intratuin in the Netherlands, working with 56 stores and €250 million turnover. He used trends and data back then to identify predictable patterns.
But now, working alongside leading garden centre architect Fred de Rijcke, Jansen has combined data from HortWeek's exclusive annual Top 250 Garden Centres with insight from the garden centre markets in the Netherlands, Germany, France, and Belgium, to create a comprehensive decision-making model for the UK market.
The data analysis system maps annual turnovers against store area, various variables and individual store offerings, proximity to population centres and other key metrics. Combining these data sets he finds an 'average' yield per sqm that all garden centres can be measured against. Individual stores can be indexed to understand how they are performing and whether they may benefit from further investigation to find ways to improve that performance.
Stores identified with 'potential' to improve are profiled individually to assess their performance in various metrics, eg. ambience, service, price etc. and action points can be generated to help boost turnover.
Dries shared slides to illustrate his data analysis which you can view in the Vodcast below:
Podcast/Vodcast producer: HortWeek digital content manager, Christina Taylor
Podcast presenter: HortWeek editor, Matthew Appleby
SLIDES
For audio-only listeners - here are the slides and where you can find them in the audio:
00:07:54 - Turnover and market
00:15:54 - Map of United Kingdom
00:17:08 - Zoomed in United Kingdom map - layers
00:18:33 - comparing nearby garden centres on quality of entrance, service, assortment, ambience and price
00:19:57 - detailed comparison of different aspects of the garden centre offering and store
00:22:19 - Dubai garden centre before and after photos
00:24:43 - Belgium garden centre case study
00:26:59 - 3D turnover/garden centre analysis
00:28:35 United States turnovers/ location
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