Creation Horticulture has been appointed a UK distribution partner for the complete Modiform product portfolio, a significant step for the Dutch manufacturer, which seldom adds to its British distribution network.
The deal formalises a long‑term relationship grounded in shared values of quality, reliability and sustainability, and will see Creation supply Modiform products in both box and pallet quantities to growers of every size.
Creation already carries a broad selection of Modiform’s best‑selling lines in stock at its Cannock distribution hub, ensuring prompt despatch. Any item from Modiform’s catalogue of more than 10,000 SKUs can be ordered on request, giving British growers and retailers ready access to one of Europe’s most forward‑thinking horticultural‑packaging specialists.
The partnership will enjoy a high‑profile launch at the Four Oaks Trade Show 2025 – Greenhouse C, Stands 60‑61‑62 & 69‑70‑71 – where Creation will showcase the range and explain how UK customers can plug into Modiform’s circular‑economy programmes.
Richard Jones, managing director, Creation Horticulture, said:
“We’re genuinely delighted to team up with Modiform. They set the standard for sustainable pots and trays, and having their full range available straight from our UK warehouse will make a real difference to growers – whether they need a single box or a lorry‑load. Crucially, Modiform shares our outlook on service and sustainability, so this isn’t a short‑term deal; it’s the start of a long‑term partnership. Our ambition is to become their number‑one distributor in Britain. If you’re heading to Four Oaks in September, do drop by our stand and see the range for yourself.”
Why this matters to UK growers and retailers
- Full catalogue, locally serviced – From thermoformed pots and propagation trays to retail packs, online‑shipping solutions and the award‑winning ecoExpert® fibre range – all with UK technical back‑up and next‑day delivery on stocked lines.
- Box‑to‑pallet flexibility – Trial quantities or season‑long volumes, shipped the way growers want them, cutting waste and tying up less cash.
- Sustainability built in – Modiform’s Horizon 2025 pledge to eliminate virgin fossil plastic, 100 %‑recycled Pristine® trays, detectable JustGrey trays and plant‑based Solinatra® pots help businesses stay ahead of environmental regulation, including the Plastic Packaging Tax.
- Closed‑loop thinking – Modiform’s longstanding Closed Loop Commitment and in‑house PS recycling give UK growers practical routes to recycle used trays and keep materials in circulation.
A brief look at Modiform
Launched in 1980 in a small Dutch workshop and still family‑run, Modiform spends its days turning other people’s waste into practical plant‑growing solutions. From its base in Leusden, with extra capacity in France, the team produces more than 10,000 different items – everything from seedling plugs to online‑shipping packs – made mainly from recycled or renewable feedstocks.
Its engineers were among the first in Europe to recycle polystyrene in‑house, and that circular mindset drives every new product, whether it’s a dye‑free Pristine® transport tray or a compostable pot that fades harmlessly into the soil.
About Creation Horticulture
Founded in 2017 and still rooted in Cannock, Creation Horticulture now sources equipment and inputs from more than thirty manufacturers, yet it has kept the hands‑on approach of its start‑up days. Buyers talk to real people who can tell an Ellepot tray from a Danish‑trolley shelf, and the firm’s large on‑shore stock holding means growers get what they need when they need it – no drama, no seasonal stock‑outs.
Four Oaks 2025: the official UK launch
Visitors to Four Oaks 2025 (2–3 September) will find Creation and Modiform in Greenhouse C, Stands 60‑61‑62 & 69‑70‑71, offering:
- Hands‑on demonstrations of the ecoExpert® fibre range;
- First sight in Britain of the latest Pristine® and JustGrey transport trays;
- Advice on bespoke tooling for automation and branding;
- Guidance on closed‑loop tray recovery and recycling; and
- The chance to place box‑to‑pallet orders on the spot.



